For 15 years, I have accumulated extensive experience in design, development, and strategy for mobile apps, websites and rich applications. I’ve worked on complex projects for big companies and top-tier startups like Booking.com, C6 Bank, and Youse.

UI Design

  • Pixel perfect design: well-crafted icons, typography, use of grids and opinionated use of space.
  • Componentisation: Created and maintained large component libraries. Organised tokens and documentation for design systems.
  • Mobile App Design: Fluency with Apple’s Human Interface Guidelines and Google’s Material Design. Awarded as Best of Year in both App Store and Google Play.
  • Tools: Sketch, Illustrator, Photoshop and Affinity Designer.

Design Thinking & Product Strategy

  • Design Thinking: certified Design Sprint Master by Google, I’ve facilitated over 40 design sprints and discovery workshops in the last 5 years.
  • Product Strategy: certified in a 70-hour Product Leadership Training, learning topics like principles of product management, business, product-market fit, metrics, KPIs, product design, technology, team leadership, and communication.
  • UX Strategy: Experience in iterating products with data analysis, studying funnels, cohorts, and in translating UX metrics into product performance indicators.
  • Problem framing: Well versed in the JTBD (jobs-to-be-done) theory, I study people’s jobs and needs to create meaningful solutions and predictable innovation.

Coding Skills

  • High-fidelity prototyping: Ability to create high-fidelity prototypes on advanced tools like Framer and pure HTML.
  • HTML5/CSS3/JS: Over 15 years working with HTML/CSS, being able to ship landing pages and customise e-mail templates.
  • WordPress: As a former front-end developer, I’m able to set up WordPress websites and customise Themes from the ground.

User Experience Design

  • Research: data analysis, ethnographic research, usability testing, surveys, card sorting.
  • Usability: Accessibility, design patterns, gestalt principles.
  • Information architecture: wireframing, user flows, user journeys and personas.