Focusing only on designing and developing with the best practices does not mean your product will be successful. You must first tackle the right problem.
This is only possible by understanding what are the underlying needs of your users, and which are currently under-served by you and your competitors.
In this talk I present the foundations of the JTDB theory, in the Product School meetup.
The first use is disproportionately important for a successful app. It’s here that the minimal details matter and can create a great first impression, avoiding that your app is one of the 70% that gets uninstalled after first use.
Podcast led by Neto Marin and Alê Borba, both from Google. In first episode, we have talked about the design process to create mobile apps, UI vs UX, becoming a designer, design and prototyping tools. On the second, a deep dive on Material Design and guidelines.