Presentations & Workshops

Focusing only on designing and developing with the best practices does not mean your product will be successful. You must first tackle the right problem.

This is only possible by understanding what are the underlying needs of your users, and which are currently under-served by you and your competitors.

In this talk I present the foundations of the JTDB theory, in the Product School meetup.

The first use is disproportionately important for a successful app. It’s here that the minimal details matter and can create a great first impression, avoiding that your app is one of the 70% that gets uninstalled after first use.

The objective of this talk is to show that guidelines are not laws and you can put you own personality on your app, if you understand the core principles and have clear objectives.