With almost 20 years of extensive experience in design, development, and strategy for mobile apps, websites and rich applications., I have successfully handed projects for major companies and leading startups. My portfolio includes work with renowned firms such as Shopify (NYSE: SHOP), Booking.com (NASDAQ: BKNG) and C6 Bank (JPMorgan-backed digital bank).

Product

  • Leadership: Experience in managing cross-disciplinary teams, ensuring successful outcomes for diverse product domains. I’ve worked in a team trifecta/triad team leadership with product managers and engineering managers.
  • Strategy: I have attended a 70-hour Product Leadership Training program that covers essential topics such as principles of product management, business acumen, product-market fit, metrics, KPIs, product design, technology, team leadership, and effective communication.
  • Design Thinking: As a certified Design Sprint Master by Google, I’ve facilitated over 50 design sprints and discovery workshops over the past nine years, supporting many startups as Google Developer Expert mentor.
  • UX Strategy: Experience in iterating products with data analysis, studying user funnels and cohorts, and translating UX metrics into product performance indicators.
  • Problem framing: I’m well versed in the JTBD (jobs-to-be-done) theory, which involves studying people’s jobs and needs to create meaningful solutions and drive predictable innovation.

UI Design

  • Figma expert: I have been working with Figma since 2016 and have mastered all its tools, including prototyping, components and libraries, and more recently variables, modes and developer handoff.
  • Pixel perfect design: Crafted well-designed icons, typography, and grid systems, with a keen eye for detail and space utilisation.
  • Design systems: I have created and maintained extensive component libraries, organised design tokens, and built documentation for both designers and developers.
  • Mobile App Design: I am fluent in Apple’s Human Interface Guidelines and Google’s Material Design principles. My mobile app designs have been recognised as Best of the Year on both the App Store and Google Play.

User Experience Design

  • Research: I’ve conducted data analysis, ethnographic research, usability testing, surveys, card sorting.
  • Usability: Accessibility, design patterns, gestalt principles.
  • Information architecture: Wireframing, user flows, user journeys and personas.

Coding

  • High-fidelity prototyping: Ability to create high-fidelity prototypes on advanced tools like Framer and Figma for realistic usability testing.
  • Development experience: Worked as a front-end developer for many years, with fluency in HTML/CSS/JS. I’m also able to set up WordPress websites and customise Themes from scratch.
  • Github: Debug, change and publish small visual and content fixes.
  • Animations: I know how to animate SVGs and in native code for mobile apps, like creating Animated Vector Drawables for Android.