Responsabilities: ,

Context

  • Android app had about 70% of native app users
  • Conversion rate and retention were lower than iOS
  • The UI was very outdated and some usability issues were detected
  • There was a plan to make a full redesign in Q3 2014

Using Material Design

Fig. 1 – Material Design

The assumption at the time was that as of June 2014 if we did this new version using these new guidelines, we could get featured by Google and the press, as Material Design was trending at the time.

This would mean an increase in the organic downloads and brand value.

The Challenges

  • Android 5.0 wasn’t launched
  • Even most Google apps were still not using Material Design
  • No sticker sheets or templates available to support development
  • No access to system icons
  • Limited development resources
  • Android fragmentation

Design

Fig. 2 – Result View and Side Menu redesign.
Fig. 3 – Filter and Search redesign.
Fig. 4 – Detail View and Lead Form redesign.

Result

Fig. 5 – Icon design and grid alignment.
  • Elected one of the Best Apps of 2014 in Brazilian Google Play Store. From the 94 listed, only 6 were actually made in Brazil
  • Huge increase of organic app download
  • Increase in conversion rate
  • Listed on tech and finance press like Exame and Techmundo
  • The UI became the company’s branding direction
  • Invitation to join Google Experts Program

Later Design Updates

Fig. 6 – Improvements on Filter and Location Search.
Fig. 7 – Removing the hamburger menu, improving brand colors and post lead interactions