Jobs to Be Done

Focusing only on designing and developing with the best practices does not mean your product will be successful. You must first tackle the right problem. This is only possible by understanding what are the underlying needs of your users, and which are currently under-served by you and your competitors. In this talk I present the […]

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Onboarding: Uma Questão de Sobrevivência

The first use is disproportionately important for a successful app. It’s here that the minimal details matter and can create a great first impression, avoiding that your app is one of the 70% that gets uninstalled after first use. Onboarding: Uma questão de sobrevivência – Nelson Vasconcelos from Nelson Vasconcelos

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Dev & Community Podcast – Material Design and Mobile App Design

Podcast led by Neto Marin and Alê Borba, both from Google. In first episode, we have talked about the design process to create mobile apps, UI vs UX, becoming a designer, design and prototyping tools. On the second, a deep dive on Material Design and guidelines. Part 1: Part 2:

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AndroidConference 2016 – Hacking Material Design

The objective of this talk is to show that guidelines are not laws and you can put you own personality on your app, if you understand the core principles and have clear objectives. UX and Material Design: Criando Aplicativos Android do Jeito Certo – Androidos V 2017 from Nelson Vasconcelos

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